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Top related persons:
Shiv Gupta - 2 SSPs - 1 Ari Paparo - 1 Matt Prohaska - 1 Will Doherty - 1 Prohaska - 1 Rajeev Goel - 1 Gupta - 1
Top related locs:
OpenPath Snowflake
Top related orgs:
Google - 2 SSPs - 1 Marketecture - 1 Prohaska Consulting - 1 Trade - 1 Exchange - 1 Microsoft - 1 Publishers - 1

Search resuls for: "Shiv Gupta"


5 mentions found


☆ The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
  + stars: | 2023-09-01 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
AdvertisementAdvertisementPublisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, are now in competition with it. The Trade Desk has been aggressively building products that will undercut the business of publisher-focused adtech companies, or "supply-side platforms," according to industry insiders. The Trade Desk has not traditionally competed with SSPs, which help publishers of online content price their ad inventory and make it available to buy. "By saying this publicly, The Trade Desk is throwing down the gauntlet." He added that other ad-buying platforms besides The Trade Desk have direct deals with publishers, similar to OpenPath.
Persons: SSPs, Ari Paparo, Matt Prohaska, Will Doherty, Prohaska, Rajeev Goel, Shiv Gupta, Gupta, Desk's Doherty, Magnite, PubMatic, Adam Soroca, they're Organizations: Google, SSPs, Marketecture, Prohaska Consulting, Trade, Exchange, Microsoft, Publishers Locations: OpenPath
☆ Data giant Snowflake is building a marketplace for retail media data
  + stars: | 2023-06-12 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +4 min
Data giant Snowflake is building a marketplace for retail media data. Data giant Snowflake is building a marketplace for retail media data as it tries to grab a bigger piece of the $80 billion retail media market. Investing in retail media is a top priority for Snowflake, said Rosemary DeAragon, the company's global head of retail and CPG. There's sharp competition in the ad industry to grab as much retail media share as possible, while the market is still relatively nascent. While tech giants like Amazon and Google have their own clean room offerings, they don't field a retail media data marketplace.
Persons: Snowflake, Chase cardmembers, Rosemary DeAragon, Myles Younger, Damian Garbaccio, who've, haven't, Morgan Stanley, Criteo, Shiv Gupta Organizations: Affinity Solutions, Affinity, IRI, Nielsen, Walmart, Google, Amazon Locations: Snowflake
☆ Elon Musk's Twitter is moving deeper into programmatic advertising as it attempts to revive revenue
  + stars: | 2023-05-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Twitter is going to make its ad inventory available to buy on the open programmatic market for the first time. The company is entering into a partnership with adtech company InMobi, and has been speaking with other ad vendors. Twitter had had ongoing conversations with multiple adtech vendors about partnerships for months, according to people familiar with the matter. Insider Intelligence last month slashed its forecast for Twitter's 2023 ad revenue to $2.98 billion, down 37% on its October projection for the same period. The move to work with external programmatic advertising vendors comes more than a year after Twitter sold its mobile advertising network to MoPub to gaming and adtech company AppLovin for $1.05 billion.
☆ YouTube's ad revenue dropped again — and it's not the only area where Google's once-unstoppable ad business is showing vulnerability
  + stars: | 2023-04-26 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +7 min
Besides YouTube's 2.6% first quarter ad revenue decline, Google is facing multiple challenges to its advertising business. While Google's search revenue was up about 2%, Microsoft is in the early stages of a big play to go after it. Matthew Bailey, principal analyst at research firm Omdia anticipates Google will post digital ad revenue growth at around 5% in 2023 and in 2024. Google's monolithic search ads business is starting to see real competitionMost of Google's ad revenue is driven by its ubiquitous search engine. But Amazon, which has a $31 billion ad business, and Walmart, which has a $2.7 billion ad business, grab roughly 80% of retail ad spend.
☆ From search to retail media, Google's vaunted ad business is showing signs of vulnerability it never had before
  + stars: | 2023-04-24 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +7 min
Google's monolithic search ads business is starting to see real competitionMost of Google's ad revenue is driven by its ubiquitous search engine. But neither pose the threat to Google's search dominance that ChatGPT-powered Bing does today, according to an agency source. But ChatGPT-Bing has a bigger opportunity to grab budgets earmarked for Google search because it will change the entire way consumers search for information. But Amazon, which has a $31 billion ad business, and Walmart, which has a $2.7 billion ad business, grab roughly 80% of retail ad spend. Morgan Stanley recently estimated that adtech firms are poised to win $26 billion out of a $130 billion retail media market by 2025.
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